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Author: Sarah Last updated: Tue 30 Mar 10:57
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Benidorm reinvents itself to survive the winter: a week with accommodation and food for 200 euros

A group of entrepreneurs launches a promotion until March 31 with the possibility of eating at any bar. The Valencian Community prepares a tourist bonus to bonus this type of travel up to 70%.

Six nights in Benidorm with accommodation for 125 euros or with breakfast and food, to choose several bars or restaurants in the city, for 205. This is the promotion launched by a group of entrepreneurs from the resort from October 14 to March 31, 2021, to revive demand and overcome one of the hardest low seasons to remember. This is an" exclusive project "born as a result of the collaboration of the real estate company Rosenberg, Apartamentos Nicaragua and the hotel owners Abreca and Cobreca, and which aims to turn the municipality into" a tourist resort" this winter.

The campaign, which has its own website for direct hiring (www.benidormresort.com), also emphasizes the implementation of the bonus cheap Valenciano, a measure endowed with 11 million euros and driven by the regional government for after the October bridge (although still no specific date), and which offers discounts of up to 70% (with a maximum of 600 euros) to the registered in the Valencian Community. The promotion, in fact, coincides with what will be the useful life of the bonus, which ends in April.

The search for imaginative solutions to keep the activity in the winter months seems to be the general trend in tourism business national, very touched by the quarantine generalized to Spain (the Uk was one of the main markets, diversification), without any European aid, and with a Government that has refused to apply a reduced VAT rate in the coming months, such as have already made a dozen of European countries.

Benidorm closes every year about 11 million overnight stays, the fourth city in Spain and the third in the Iberian Peninsula, just behind Madrid and Barcelona. In a normal low season, it usually has 75% of its hotel spaces open, pro in the current circumstances, and if the borders remain closed, it is very possible that this percentage does not reach 5%. Almost all of its productive fabric is focused on the services sector, so holding on over the next few months will be key to the city's economy.
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